Marc Jacobs & Juergen Teller

It all began in 1998, and many of us can’t even remember what Marc Jacobs(the brand) looked like before Juergen Teller. Teller’s overexposed and slightly rosy tint make his photographs feel more like adventurous polaroids between friends than esoteric fashion photography. His imagery is playful but always with a little tinge of deflation, grunge or raunchiness—like Jacobs’ clothing. Since the auspicious beginnings of the Teller-Jacobs collaboration in 1998, Marc Jacobs’ ads have become a celebrity fashion yearbook with notable subjects like Winona Ryder, Sofia Coppola, Helen Bonham Carter, Dakota Fanning and photographer Cindy Sherman.